OUR STORY
We're on a Mission for Happier, Healthier Pets
Born from love. Built for pets. Trusted by families.
THE BEGINNING
How Pawce Came to Be
It started with one dog, one problem, and a whole lot of love. When our rescue pup, Juno, came home, we searched everywhere for products that felt as thoughtful as she deserved — and came up short.
We noticed there weren't enough thoughtfully made products for pets, so we set out to change that. Pawce was built by pet owners, for pet owners — designed with the same care we give our own four-legged family.
— The Pawce Family
OUR VALUES
What We Stand For
The principles that guide every product, every decision, and every wagging tail along the way.
Pet-First Quality
Every product is tested and loved by real pets and their owners before it reaches your door.
Honest Ingredients
No fillers. No shortcuts. Just clean, thoughtful ingredients your pet can actually thrive on.
Built to Last
Durable, thoughtfully designed pieces made for the messy, joyful reality of everyday pet life.
Community Over Everything
A brand built by and for pet lovers — because the best ideas come from the people who live them.
MEET THE TEAM
The People Behind the Paws
A small, devoted crew of pet parents building the brand we always wished existed.
Marcus Hale
Founder & Dog Dad
Shares his couch (and breakfast) with Biscuit, a 70-lb golden who thinks he's a lap dog.
Priya Okafor
Head of Product
Lives with Miso, a tuxedo cat who supervises every prototype and approves about half of them.
Sage Whitman
Community Lead
Best friend to Pickle, a stubborn corgi who has strong opinions about every package that arrives.
JOIN THE PACK
Ready to Spoil Your Pet?
Shop our full range of pet-approved products — designed with love, built to last.
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