Pawce / The story behind the formula

MEET THE FOUNDER OF ESTHER FORMULA

A little strip.
A real story.

Behind the product featured at Pawce is ESTHER FORMULA, the brand founded by Dr. Esther Lyuh.

Her medical background is documented beyond the packaging: a published paper in the Korean Journal of Family Medicine lists Esther Lyuh, M.D., affiliated with the Department of Family Medicine at Seoul National University Hospital.

The brand describes her as a physician with a Ph.D. in Preventive Medicine and dates its founding to 2008.

Explore Glutathione Direct →
Dr. Esther Lyuh, founder of ESTHER FORMULA
Dr. Esther Lyuh Founder of ESTHER FORMULA

THE PRODUCT BRAND

ESTHER FORMULA

The original carton identifies Glutathione Direct as formulated by Dr. Esther. Her name and printed signature belong to that product’s story.

YOUR STORE

A little Pawce.

Pawce brings the product, ingredient overview and research together in one easy-to-explore shopping experience. ESTHER FORMULA remains the product brand.

YOUR NEXT STEP

Get to know your ritual.

Explore the oral-strip format, learn how it fits into a routine, and choose between a one-time purchase and refills every 30 days.

The sources behind the story.

Founder details are attributed to ESTHER FORMULA. The medical publication supports the M.D. credential; it is not a clinical study of Glutathione Direct or a statement about current medical licensure.

ESTHER FORMULA: founder background ↗Korean Journal of Family Medicine: Esther Lyuh, M.D. ↗
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Your little ritual.